For the Love of Tennis: How We Built a Live Scores App Fans Actually Use
The story behind For The Love of Tennis, a live scores and results app for tennis fans, and what it taught us about building apps people keep using.
Category: Websites
Read Claire Nicholson Digital articles about website strategy, design, development, user experience and digital projects.
What Innovate UK reviewers expect to see on your company website
Make your website support Innovate UK credibility. See the key proof signals reviewers expect, mapped to scoring criteria, plus a practical page checklist.
How to redesign your website without losing SEO progress
Redesigning a website can feel like starting over — fresh visuals, better navigation, faster performance.
Website maintenance checklist: simple monthly tasks that protect your investment
Protect your website investment with this simple monthly maintenance checklist. Learn how to keep your site secure, fast, and SEO-friendly.
How to launch a new brand successfully (from research to results)
Learn how to launch a new brand successfully with a clear plan covering research, brand identity, launch strategy and post-launch success tracking.
Biotech web design: how to turn complex science into clear communication
Design a biotech website that builds trust and communicates complex science clearly. See how clarity, structure and usability set great sites apart.
Free tools for website optimisation (best tools for monitoring & improving performance)
Measure your website’s performance without spending a penny. Discover the best free tools for speed, SEO, and usability analysis.
The essential post-launch checklist: how to monitor your website’s success
Keep your new website performing at its best with this essential post-launch checklist covering analytics, SEO, speed and usability.
How a website refresh actually works (our process explained)
Data-led website refresh process that rebuilds structure, content, and design for measurable performance gains.
The complete guide to building a high-performing website
A practical guide to building a high-performing website that attracts, engages and converts. Learn how to plan structure, design for trust and optimise SEO.
10 features of life science web design that turn complex science into understanding
Discover how to design life science websites that balance accuracy and accessibility. Learn ten proven design principles to present complex research clearly.
UX principles that turn website visitors into customers
Learn how UX design, user research, responsive design and usability testing improve user experience, engagement and website conversion rates.
How to check website accessibility (and fix common barriers)
Learn how to check website accessibility, identify common barriers, and make quick fixes that improve usability, SEO, and credibility for your business.
How to measure your website’s ROI (using audits, Lighthouse, and performance tools)
Measure what really matters. Learn how to calculate the ROI of your website refresh, track performance with analytics, and identify design changes.
What makes a website great: essential elements for design, content and user experience
Discover what makes a website great — from design and speed to trust and content. Refresh your site to attract, engage and convert clients.
5 elements of a high-performing website
Build a high-performing website in 2025 with fast load times, user-focused design, clear navigation, and trust signals.
6 reasons why your sustainability or green tech website is falling short (and how to fix it)
Discover 6 common reasons why sustainability and green tech websites underperform—and practical fixes to boost clarity, trust, and impact.
Practical conversion rate optimisation strategies for websites
Learn practical conversion rate optimisation strategies for clearer calls to action, faster mobile journeys, better testing and more useful website analytics.
Website audits vs a full redesign: which is best?
Find out whether your site needs a website audit or a full redesign. Discover how audits improve SEO, UX and performance, and when a rebuild is the smarter choi
What is responsive web design? Meaning, benefits, and why your business needs it
Responsive web design makes your site adapt seamlessly to any screen, improving accessibility, user experience, SEO, and performance.
The importance of website design for the life sciences
Create a clear, credible, and high-performing life science website. Learn how design, SEO, and analytics deliver measurable results for your WordPress site.