Website essentials checklist: 7 checks before you redesign
Review messaging, services, trust, SEO and conversion before committing to a redesign.
Free guides, checklists and templates for expert-led businesses
Practical PDFs for science, technology and specialist teams working on clearer websites, stronger search visibility, useful AI workflows and better communication.
These practical downloads are for founders, marketers and expert-led teams who want clearer next steps rather than vague best practice.
Websites & SEO
Start here when your website needs clearer structure, stronger search visibility or a more useful route to conversion.
SEO strategies for expert-led businesses
Connect search intent, website structure and expert content so the right people can find your business.
AI workflows
Practical ways to move from isolated prompts to repeatable, reviewable systems that support real work.
From one-off prompts to a repeatable AI content workflow
Build a repeatable content workflow with useful source material, reusable prompts and human review.
The AI productivity equation
Reduce repeated effort and improve outputs while keeping human judgement in the workflow.
Practical prompting workflow for AI marketing
Create clearer AI-assisted marketing content with better context, constraints and human review.
Science communication
Tools for researchers, technical founders and science communicators who need to make expertise easier to understand and find.
Communicate like a scientist (without sounding like one)
Explain complex ideas clearly without flattening the expertise or overwhelming your audience.
Science hashtags on Bluesky
Find useful hashtags for sharing science, research and technical expertise on Bluesky.
How to use these resources
Use them to spot gaps, brief a project, improve an existing page or decide whether you need a deeper audit or rebuild.